Values, story and team
Our belief is that growth and success of a company is defined by its history and the skilled team that shares the same vision. Metodika is a group of dedicated professionals who take pride in offering innovative solutions and our best, most personalized service. We always appoint a specialized case manager for each client, but stand united as a team in everything we do. For you this means very little bureaucracy and fast access to our entire complement of service and expertise.
1991Metodika is founded by Gustaf Horwitz. It focuses on consulting services in medical process and methodology.
1993Gustaf meets Dr. Per Hedén. After extensive discussions, they agree there is a need for an IT solution for private-sector health clinics.
1994A joint project is launched between Metodika and the Akademikliniken. Metodika Enterprise Practice Management (EPM) is born.
1996The Metodika team works at the clinic to map how time is spent by various professionals. The Fast Booking Engine (also called Find Available Time) is introduced.
1997In January the first version of Metodika EPM, called Skalpell 1.0, is rolled out to 20 concurrent users at the Akademikliniken.
1998Additional features and a platform for easy maintenance and updates are added to Skalpell. This version is named Skalpell 2.0.
1999Metodika starts officially to market and sell the Skalpell 2.0 platform and quickly signs new customers. Close cooperation with the Akademikliniken continues.
2000Skalpell 3.0 is launched with several new features, including invoicing and basic quality management tools.
2001Automated invoices and a module for exporting financial data into external accounting software are added.
2002A Key Performance Indicators (KPI) module is added to help clinics analyze their performance and results.
2003Metodika decides to launch internationally and begins a feasibility study with a major clinic in the UK. Skalpell 4.0 is released.
2004Skalpell is launched in the UK using a new multi-language platform. Various compliance and regulatory requirements are addressed.
2005A large private hospital becomes Metodika’s first Danish client using a Danish version of Skalpell.
2006The first French clinic goes live. Added Medical Messaging for Denmark. Automatic LPR reports are added, and Metodika installs Skalpell for the tenth time. Leif Nilsson joins Metodika.
2007Italy, the Netherlands, and the first clinic with 100 concurrent users go live. New features are added, including the Quality Assurance (QA) module, which includes deviation and follow-up reports.
2008The first Irish clinic goes live. Skalpell SQL and the CRM module with web-based booking launch. Perspektiv, a customized version for ophthalmic clinics, comes online.
2009Clinics go live in Norway, Finland, and Switzerland. Electronic Medical Messaging is added in Norway. Metodika is certified under European Commission regulations as an approved provider of medical devices and technology.
2010The first clinic in Germany goes live. A module for bariatric care as well as ARV, PRIVA, and GVR insurance billing support are added. The 50th successful implementation of Skalpell is completed.
2011The first installation for 200 concurrent users goes live. The Doctor’s View feature is added, providing a revolutionary way to consolidate and display all patient information in one view.
2013Integration of Web-based online booking (Boka Doktorn) is introduced. Inventory management and dynamic forms are enhanced. New statistical reports are added.
2014Skalpell Lite Software as a Service (SaaS) is introduced as a secure cloud-based solution. Dynamic Web links are added to clinic Web pages to provide surveys, patient histories, and other forms.
2018Metodika increased the amount of employees with 25% since we are growing a lot all over Europe.
Who we are
Metodika is a group of dedicated professionals who work closely as a team. We take pride in offering your clinic innovative solutions and our best, most personalized service. We always appoint a specialized case manager for each client, but we stand united as a team in everything we do. For you this means less bureaucracy and faster access to our entire complement of service and expertise.
GUSTAF HORWITZ: Founder and CEO
Gustaf Horwitz began Metodika as a two-person start-up in 1991, after a career in the software industry and three years as president of his families company designing and distributing Jockey menswear in Scandinavia and France. Gustaf then spent almost 10 years as an organization fixer within some of the most successful business in Sweden (to name a few; Computer associates and Icon Medialab).
With a background in mathematics and computer science with studies at the Swedish Royal Institute of Technology in Stockholm, Gustaf has spent decades designing and implementing solutions to complex IT problems.
Gustaf is particularly engaged by the challenges in healthcare, since he believes the industry is on the verge of a revolution that will require hospitals and clinics to be much more efficient in their quest for clients.
His favourite aspect of working at Metodika is bringing his vision to life, improving his software product year after year, and having an opportunity to advance the experience of both patients and doctors throughout Scandinavia and in all of Europe.
When he’s not at the office or on the road for work, Gustaf enjoys spending time with his family, as well as sailing, golfing, traveling, and skiing.
WIVEKA HORWITZ: VP Sales, Marketing & HR
With more than 25 years experience of sales, marketing and management, Wiveka has worked in many different businesses such as insurance, finance, a cruise company, health, telecom, crafts industry and, of course, medical care.
Her academic background is as a physiotherapist and she has worked both clinical and in business. With a genuine interest in people, motivation and communication she loves to work with, and continuously improve, Metodika's brand all over Europe.
She spends a lot of time with her friends playing golf, hunting and going to the gym. The sea and the archipelago are her favourite spots on earth.
WILLIAM BARRY: VP Projects
William Barry leads Metodika's Projects department with over 20 years experience as a software developer and technical lead designing and implementing software solutions from browser based internet and intranet applications to desktop client server applications.
William has an enthusiastic passion for technology, solutions, communication and people. With a solid understanding of software development life cycles using both waterfall and agile methodologies he is well equipped to see Metodika's development projects through to fruition.
OLIVIA OROZCO: VP Operations
Olivia Orozco is head of support on Metodika's Professional Operation team and serves as Metodika's front line representative in support. She is a specialist in company healthcare, server updates and also supervises our quick quides and newsletters.
She has worked in vaious service branches, e.g. restaurants, hotels and in the textile industry. She is driven by an ambition to always find solutions even in difficult situations.
She originally came from the Philippines and migrated to Sweden in 2010. She spends most of her free time with her children, working out, baking and "fika" with her friends.
She enjoys the constant challange and development that Metodika offers.
ANJA CARLSSON: Chief Financial Officer
Anja has been working in finance since 1993 within different fields like healthcare, construction, asset management and distribution. Anja has even worked as an assistant nurse for 15 years. She has an exam as CFO from FEI (Företagsekonomiska Institiutet).
On her free time, she likes to go biking, swimming, Thai boxing, and going to the gym. She likes to have everything in order and on her bucket list she wants to swim with dolphins in crystal clear water.
MARTIN HELLSTRÖM: Senior Solution Specialist
Martin Hellström is crucial member of our Sales force. He have during his tenure at Metodika worked with the Professional Services Operations team, serving as a Senior Solution Specialist, Solution Designer and Project manager. He have also implemented systems and processes at most of our customers. He has been with us since 2008.
Martin is the dedicated Metodika representative for three of our biggest clients. He is currently focused on the Corporate Health Care market in Scandinavia.
AHMAD ALHOURANI: Region Manager
A former Director of Operations at a Private Hospital, Ahmad joins Metodika having been a Client that enjoyed a highly successful software implementation. A Bachelor of Mechatronic Engineering with a background in Business, Ahmad uses his skillset by specialising in helping clients to utilise the best software solutions available to help them meet their business objectives.
Ahmad loves the difference Metodika makes in the healthcare sector by providing more time for patient care and passionately works to help clients achieve this. When it's time to wind down in the evening you’ll usually find him in the gym or buried in a good book.
ERIK ASPLIND: Region Manager
Erik is part of Metodika's fantastic sales team with focus on new clients. With more than ten years experience in sales management, Erik has his background in telecom industry. He holds a bachelor's degree in marketing and economics from IHM Business School.
When he is not at work, Erik enjoys spending time with his family traveling and playing golf.
EVA RIDEMAR: Senior Solution Specialist
Eva Ridemar is a solution specialist on our Professional Services Operations team, serving as a project manager and performing implementations and training for new and current Metodika EPM customers. She has been with us since 2009.
Eva is the dedicated Metodika representative for about ten major clients, and as a fluent French speaker, she handles all of our French-speaking clients, in France and Switzerland. She also supervises the translation of our manuals and newsletters into English and other Scandinavian languages.
Before coming to Metodika, Eva worked in the banking and finance sector for many years. She also spent five years living in the United States with her family. Eva loves the team approach at Metodika, and she enjoys traveling to meet clients and using her foreign language skills.
GUSTAF FRITHZ: Senior Project Manager
Gustaf has worked with Metodika since 2017, leading implementations and larger development projects.
Previously he has worked in a variety of industries for companies such as Atlas Copco, OMX/Nasdaq, Spectron Energy, Ordning & Reda and Curzon Corporate Finance. He also has a background in the Swedish Navy with the rank Lieutenant Commander.
Gustaf is a graduate from the Stockholm School of Economics, a certified Prince2 Practitioner (Project Management) and Certified Corporate Finance (FSA UK).
NANA RASMUSSEN: Solution Specialist
Nana Rasmussen is a member of Metodika’s Professional Services Operations team, and as our sole Copenhagen resident, she serves as Metodika’s Danish representative. Nana spends much of her time on the road, training new and existing clients on Metodika EPM as well as overseeing implementations. This means she works on-site with new clients to thoroughly understand their needs and then communicates with Metodika’s developers to customize our software. She also serves as project manager for implementations.
Nana first learned about Metodika EPM from the user side, working as the point person assigned to customize the system for Privathospitalet Hamlet, then one of Denmark’s largest private hospitals. She has a master of science degree in biomedical engineering, and has worked in IT for Danish public hospitals.
When she’s not on the job, Nana enjoys running, biking, going to concerts, and spending time with her friends. Her favorite part of working at Metodika is being able to look at challenges from multiple perspectives, finding creative solutions that are workable within Metodika EPM and that solve problems for her customers.
RIKARD SAGNÉR: Partner, Software Development
Rikard joined the company in 1997 as the first full-time employee, serving as the original architect of Metodika EPM (then known as Skalpell). Now a father of three young children, Rikard holds that Skalpell was his first baby.
His favourite aspect of working at Metodika is using the power of technology to solve real-world problems and make a measurable impact on healthcare quality.
He lives outside Stockholm with his wife and three children, and he enjoys cooking, traveling, and outdoor activities, when he can find the time.
This is why we can help you manage time
For more than 20 years, Metodika has served as the guardian of time for elite medical facilities around the world. Below you’ll find the three main reasons behind our high level of customer satisfaction when our abilities have been tested across a wide variety of hospitals and clinics.
We know usability – We’ve worked hard to make sure our software is easy to use and have developed our own proprietary methodology to design simple, intuitive user interfaces. Our suite of software tools has the same look and feel in all windows, and is built using a logical, efficient work-flow that avoids repetition. When we implement your solution, we run workshops on user interaction, and continuously collect data to simplify and enhance user experience.
We know solution design – We are one of the world’s leading 4D developers* with more than 150 years of combined programming experience. We are experts in complex integration, SMS, laboratory integration, Internet advertising, graphical report modules, financial systems and more. We have worked in multiple countries using countless local standards and protocols.